Workpower
I currently work at Workpower as a Digital Brand & Marketing Specialist, where I lead various marketing initiatives, including graphic design, social media management, video production, and event coordination. I contribute to the development of marketing strategies across the organization and ensure consistent brand identity across all platforms. Additionally, I manage website content, digital presence, paid ads, and maintain relationships with suppliers and stakeholders.
Website Management
I manage updates, content, and design for the Workpower website (hosted by Squarespace), ensuring it aligns with our brand identity while enhancing user experience and accessibility.
ANNUAL REPORTS
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ANNUAL REPORTS 〰️
Digital Newsletters
I design and create digital newsletters and EDMs for our customer databases using Mailchimp, ensuring engaging content and effective communication that aligns with Workpower's marketing strategies.
Brand Design
I design all marketing collateral and branding for Workpower, including business cards, posters, flyers, and more, ensuring that each piece reflects the company's brand identity and messaging. From concept to execution, I create visually appealing and cohesive materials that effectively communicate Workpower's values and services. This includes designing promotional materials for both digital and print platforms, maintaining consistency across all touchpoints.
Video Coordination
I coordinate video shoots and conduct interviews with Workpower customers to capture authentic testimonials and stories. I also direct content for promotional videos, ensuring the final product aligns with our brand and effectively communicates our message to the target audience. I also edit video content using Premiere Pro.
Expo Design
I design merchandise and promotional materials to represent Workpower at Industry Expos, ensuring they align with the event's theme and effectively capture attention. Last year, I created materials around the theme "Find Your Work Power!" to engage attendees and showcase our brand in a memorable way.
